| TBUS620 MPR Capstone Project (MM&PR) | |
| Campus: | Australian Technology Park, Eveleigh, NSW 2015 |
| Units of Credit: | 6 |
| Prerequisite or Corequisite: | MBA (all courses): TMGT601 (Pre-requisite) MM: TMKT606 (Co-requisite) MIB: TBUS601 (Co-requisite) MAFTB: TTEC607 (Pre-requisite) |
| EFTSL*: | 0.125 |
| Indicative Contact Hours per Week: | 3 |
| Tuition Fee | See Tuition Fee Schedule |
| Application Date: | See Key Dates |
| Unit Overview: | |
| This unit is a capstone unit for IMC’s Master of International Business and Master of Marketing and Public Relations degrees. In previous units, students will have acquired knowledge and skills on various management subjects from an operational, discipline-specific viewpoint. This unit builds on and integrates such learning and will require students to conceptualise and manage organisational challenges and opportunities from a total organisation perspective.The unit explores key theories and concepts of strategic management used in analysing and evaluating complex situations, formulating organisation-wide strategies and effectively implementing such strategies. Every aspect of the organisation plays a role in this process, for example, its people, finances, production methods, organisation structure, environment and organisational culture. Strategic management is a complex and intellectually demanding process, as managers are typically required to deal with many variables and issues simultaneously, often with incomplete, asymmetric information and under time pressure and may have to take the interests of multiple stakeholders into consideration. This unit will introduce students to the strategic management process and develop their ability to think strategically about an organisation, for example, its position in the market place and how it can gain and maintain competitive advantage. The unit will develop students’ skills in critically evaluating different industry and competitive situations, and improve their ability to integrate and manage the multiple organisational processes through which strategies are implemented. | |
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