The Master of Business Administration (Digital Business Applications) programme equips graduates with specialised skills for navigating the digital landscape. It prepares them for careers at the intersection of business and technology, where digital innovation is essential. Graduates are well-suited for roles such as digital consultants, e-commerce managers, digital marketing specialists, technology strategists, and data analysts. The programme emphasises areas such as digital transformation, data analytics, e-commerce strategies, digital marketing, and technology management. With a strong foundation in business fundamentals and expertise in digital technologies, graduates are poised to drive organisational success in the digital age.

Career possibilities include:

• Financial Analyst
• Data Specialist
• Data Analytics Manager
• Digital Banking Manager
• Account Executive
• Chief Digital Officer
• Chief Executive Officer
• Chief Operating Officer
• Executive Project Manager
• General Manager
• Project Manager

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC’s RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.