CRICOS: 0100486
Graduate Diploma of Marketing
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PROGRAM OVERVIEW
The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.
Key learning outcomes of this course are:
- Advanced level of knowledge of theory, practice and current developments in marketing
- An understanding of key business disciplines
- Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
- Critical awareness of contemporary debates and emerging thinking and technologies of marketing
- Application of marketing to a broad range of social and business contexts
- Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
DURATION
1 year full-time or 2 years part-time.
International students are required to maintain a full-time study load on campus basis.
APPLICATION DATE
Refer to key dates
DELIVERY SITE
On campus:
Sydney:
Eveleigh NSW 2015
Perth:
350-354 Albany Highway, Victoria Park, Western Australia 6100;
Lot 131, 131 Harold Street, Highgate, Western Australia 6003
ENTRY REQUIREMENTS
ENGLISH LANGUAGE REQUIREMENTS
IELTS of 6.0 overall with minimum 5.5 in each band, or equivalent
COURSE STRUCTURE
This course contains 8 core subjects in related fields.
TMGT602 Individual, Group and Organisational Behaviour
TACC602 Accounting for Business
TECO602 Economic Environment of Business
Exit with a Graduate Certificate in Business
To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit)
* Prerequisite/Co-requisite Requirements
FURTHER COURSE DETAILS
Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC’s RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.
Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.
This is a one-year course designed to provide a comprehensive learning program for both international and domestic students seeking to work in the marketing field across a wide range of industries
The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management, digital marketing and market consulting at a senior level.
