CRICOS: 0100487
Master of Marketing
Start your journey
PROGRAM OVERVIEW
Immerse yourself in the exhilarating world of marketing leadership, with our Master of Marketing tailored for aspiring senior marketing managers! Dive into a curriculum designed to equip you with the essential foundations, and specialised insights crucial for thriving in today’s fast-paced business landscape.
Explore the dynamic application of marketing across different marketing sectors. With a practice-oriented approach, our course ignites your problem-solving genius and sharpens your decision-making to tackle the ever-evolving challenges of dynamic markets head-on. Be at the forefront of marketing innovation, gaining advanced knowledge of emerging technologies, and contemporary trends that shape the marketing landscape.
Cap off your exhilarating learning adventure with a major, high-level consulting project, where you’ll put your newfound expertise to the test and emerge as a visionary marketing leader ready to conquer the global stage.
DURATION
2 years full-time or 4 years part-time
International students are required to maintain a full-time study load on campus basis
APPLICATION DATE
Refer to key dates
DELIVERY SITE
On campus:
Sydney:
Eveleigh NSW 2015
Hobart:
Lower Ground Floor, 188 Collins Street, Hobart City, TAS, 7000
Perth:
350-354 Albany Highway, Victoria Park, Western Australia 6100;
Lot 131, 131 Harold Street, Highgate, Western Australia 6003
ENTRY REQUIREMENTS
ENGLISH LANGUAGE REQUIREMENTS
IELTS Academic A minimum overall score of 6.0 with no individual band less than 5.5
COURSE STRUCTURE
This course contains 12 core subjects in related fields.
TMKT605 Reputation and Brand Management *
TBUS620 Business Strategy Capstone *
Exit with a Master of Marketing
To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)
* Prerequisite/Co-requisite Requirements
This course is offered in nested suites with Graduate Certificate in Business and Graduate Diploma of Marketing. This means that, should you need to, you can exit after the required four units with a graduate certificate, after eight units with a graduate diploma, or complete all 12 units and graduate with Master of Marketing.
FURTHER COURSE DETAILS
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Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC’s RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.
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Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.
Upon successful completion of the Graduate Certificate in Data Analytics, students may apply to enrol in the Graduate Diploma of Data Analytics and Master of Data Analytics. Students progressing into a higher award will be given credit for studies completed within the Graduate Certificate.
Career options include Data Analyst, Data Analytics Specialist, Data systems developer, Data-driven decision maker and so on.
